Google Ads

Blitz your competition with a killer
pay-per-click campaign

Blitz your competition with a killer Google Ads campaign in Australia


A user punches a keyword into Google and your business pops up straight away. Sounds like the dream, right? This is what a strategic AdWords campaign can do. When you enlist our help as a Google AdWords service provider, you can expect your ad up and running in no time. No fuss, no stress, just results.

Get Noticed Today


Not interested in pushing your business smack-bang in front of users? No problem. Google Display Network allows you to generate attention subtly. Here, your ad is featured on other successful websites, videos and applications that your target audience is already most likely browsing.

Join the Network


Don’t be shy – show off your products with an image-rich ad popping up on search results pages. Google Shopping gets users looking at what you’ve got to offer before they’ve even clicked on your site. This means less dead-end clicks and more profit-soaring conversions.

Something to Sell?


Remarketing and Management

As an online business, there are few things more discouraging than an indecisive customer abandoning his or her virtual shopping cart.
Google Remarketing sends a subtle message to users who have visited your site, and cleverly entices them back.

Reel Them In


WME has a reputation as the pioneering Ads specialist in Australia. We have a respected team of digital advertising experts who thrive on creating brand awareness and driving web traffic through this imperative medium. They love taking on new clients and putting their expertise into precision practice.

As such, you can expect the following from our Google Ads experts:

  • Results: It’s what it’s all about, and our professionals are here to make it happen. When it comes to online advertising in Australia, results mean soaring above the competition. It means being the first brand your customer sees and the only one they want to click on. It means taking them directly through the customer journey in a way that can create immediate sales and propel your profits in no time. We are the team to make that dream of rapid results and incredible reality and we will do it.
  • Reporting: Our professionals across Australia live and breathe advertising optimisation. Therefore, they love to show our valued clients their progress and how their campaign is generating awesome conversions. You can expect our team to provide you with regular updates on your campaign success and what moves can be made to further amplify your traffic.
  • Passion: We are always passionate in our approach to this intricate skill and love creating new profit potential through this integral digital channel.

Ready to Partner with the Google Ads Experts in Australia?

WME has put Google Ads in Australia down to a fine art. We have been creating captivating advertisements for brands for over 11 years and will continue to do so with skill. If your brand is one that can benefit from the awesome exposure that this channel produces then you should get in contact with the WME experts.

We love hearing from new brands and discussing their advertising objectives. This is an exciting process and one that can realise amazing results, including increased web traffic and greater sales. As such, we are always happy to chat with business owners and develop a process for optimising their Ads potential.

Call our team’s office on 1300 161 424 or fill out an inquiry form via our contact page. We will get in contact with you to discuss your advertising goals and how we can make them an outstanding reality.


Be the next success story

Get in touch


…and how can it turbocharge my business?

Did you know that on average, businesses make a profit of $3 for every $1.60 spent on AdWords? Or that AdWords search volume shows the top three paid ads on Google attract almost half of total clicks on the page?

When done right, the power of pay-per-click advertising can be phenomenal for business. It’s the fastest way to connect with users looking to buy a product or find a service.

Here at WME, we’ve made PPC one of the sharpest tools in our digital toolbox – so much so, that we’ve been given Google’s stamp of approval as a ‘Premier Partner’.

Not only that, we can provide you the opportunity to learn from our team of PPC aficionados with Google AdWords training, so you can develop the skills you need to outclass your competitors.


  • Define your target demographics
  • Position yourself in front of relevant consumers
  • Optimise your ad for location
  • Receive regular updates and reports
  • Work within a budget that suits you
  • Review your ad’s success based on tangible results

Best of all, our expert Google AdWords customer service team is here to provide help and support each step of the way.


Google Ads is Google’s pay-per-click (PPC) advertising platform. The most common form of Google ad is the search ad, in which Google places your ad above the competition in search results and you pay Google a small amount each time a user clicks on the advertisement.

Other Google ads include shopping ads, display ads, YouTube ads and more. WME is a Google Ads, having helped thousands of companies achieve quick results through this highly-direct advertising method. It is one of the most effective ways to quickly show your website to prospects and we recommend it for this reason!

There are numerous types of Google ads available at your disposal:

● Search ads: When your ad appears at the top of relevant search engine results. These are the ads you see with the little “Sponsored” heading above.

● Display ads: These are ads that come in the form of images, videos or gifs displayed on a third-party website.

● Shopping ads: These are ads found in Google’s shopping platform that display your product, title, store name and more.

● YouTube ads: These are ads that are played before you watch your intended video.

Google Ads hosts an auction every time a space for an ad is available on its platform or a website. You place a bid to be placed in the auction and Google chooses the winning bid through the relevance of your ad to the search queries that will be used for it. WME has a dedicated team of Google Ads specialists with years of experience in matching ad keywords with Google search queries (thus achieving outstanding bid results!).

Google Ads can help your business achieve the visibility that might otherwise take a long time through organic SEO practices. It allows for businesses to quickly display their product/service to their target demographic and this can return outstanding results.

Google Ad Manager comes with a range of outstanding benefits including centralised ad management, diverse ad trafficking options, comprehensive campaign reporting and more. WME – as one of Australia’s pioneering Google Ads specialists – utilises Google Ad Manager as a way to simplify your Google Ads campaign and ensure it achieves optimal results.

A Google advertising agency like WME can master your Google Ads campaign for you. This includes handling keyword research, auction bidding, advert creation and monthly progress. It is the trusted way to ensure you receive the greater ROI on your investment.

This depends on your budget and what you are looking to achieve. Google Ads can be fantastic for small business owners looking to make fast ground on the competition and win some quick sales. SEO, conversely, is for businesses looking to climb the SEO rankings through processes that don’t involve paying Google. We recommend using SEO if your budget is limited and you want to create a longstanding place in the SEO rankings.

Yes, using Google Forwarding Numbers, mobile call buttons, and form fill tracking. Leads will be reported separately by source, so you can tell what’s working and what’s not.

Google Ads can be highly beneficial for business owners looking to achieve high visibility and quick results. In contrast to SEO, which typically takes longer to achieve search engine success, it is a fast and effective means of making your brand more visible.

Naturally, there is a tradeoff – you must pay Google each time a user clicks on your ad. However, enlisting our experts to create these ads can achieve a fantastic ROI because we know exactly what keywords to use and how to place your ad in front of prospects.

Google Ads charges varying amounts for ad click-throughs depending on how competitive your industry is. A business operating within a highly-competitive industry can expect to pay more per-click than one without much competition. Furthermore, the type of ad you use (search ad, display ad etc.) will influence the price of each click.

WME has got you covered. Our dedicated team of Google Ads specialists can produce ad campaigns that ensure your website is shown to your target audience. Simply consult with our experts about how we can get you into the Google Ads game – it could change your digital marketing strategy in amazing ways.

The way to measure your Google Ads performance is through calculating your return on investment (ROI) against the cost-per-click (CPC). Our Google Ads experts can take care of all of this for you as well as provide you with monthly reporting regarding the success of your Google Ads campaign.

Google Ads and paid search doesn’t have a direct impact on your SEO ranking. Instead, it can achieve quick results and grow your customer base in a short period of time. With more customers comes a higher click-through-rate and customer retention – both elements are good for your SEO ranking!

Google Ads can be one of the most imperative partners of an e-commerce business. This is because it provides highly targeted advertising that can quickly grow your e-commerce website’s fanbase and provide an outstanding ROI.

Yes, and we can do it for you. We utilise click-tracking tools to identify IP address patterns. If we find that a competitor is clicking through to your website to drain your budget then we will block them in your Google account – simple!


When you add terms as negative keywords, your advertisement won’t show to people searching for those terms or visiting sites that contain them. For example, if you sell “reading glasses”, you would include “drinking” and “wine” as negative keywords, as this user is unlikely looking for the type of glasses you sell.

A conversion is a desired action that a user has performed on your website or through your ad – a form fill, a phone call or a newsletter subscription, for example. These are tracked with the implementation of a tracking tag on the website.

Whilst an invoice cannot be sent straight from the search engine for the charges accrued, one can be downloaded for the previous month during the first week of the current month. Your account manager will be able to facilitate this for you.

Your adverts in Australia and beyond automatically run on relevant variations of your keywords, even if these terms aren’t in your keyword lists.

You can show your ad to customers who are searching for your exact keyword and close variants of your exact keyword, with additional words before or after.

You can show your ad to customers who are searching for your exact keyword and close variants of your exact keyword, with additional words before or after.

You can add a modifier to your broad match keywords to specify that certain words must be included in someone’s search term to trigger your ads.