Jump ahead of your competition & grow your sales with professionally crafted paid search ads in Australia.
WME’s paid search advertising services give your brand the tools to excel in a competitive digital space. Our paid search experts craft compelling ad copy and target the right audience using advanced keyword research and bidding strategies. As a leading paid search agency in Australia, we focus on driving immediate, measurable results for your business.
With platforms like Google and Bing dominating the search engine landscape, your business can benefit from:
Whether you’re a small business or an established company, our paid search marketing agency ensures your campaign connects with the right audience to achieve tangible growth.
Burning through your budget and not getting results? PPC is a powerful sales tool for your company, but it can be complicated, time-consuming, and expensive if it’s not your area of expertise. Our paid search experts specialise in Google and Bing ads and will ensure you get the best return on advertising spend and be at the top of search results.
Our paid advertising experts know exactly how to define and reach your target audience. We will locate the people who want you to bring skill and efficiency through intelligent marketing initiatives.
Our advertising process ensures that your paid search ads are placed in front of the people who want what you have to offer. This is done through intelligent keyword placement in captivating ad content that immediately entices the customer to buy your product.
The great thing about paid search advertising is that you can set a budget that works for you. Regardless of its size, this budget can then be intelligently used to connect with your target audience and drive conversions.
We have the perfect strategy for businesses looking to thrive on the local or national scene. Through targeting local keywords with creative content our paid search agency will deliver your product offering to a local audience in Australia that will buy online or in-store.
Our awesome account managers are committed to ensuring you are up-to-date with all of your campaign successes. They will touch bases with you to chat about your campaign’s reach and ensure that you are satisfied with the campaign’s progress.
Our paid search experts know exactly how to maximise your return on investment. This is done through intelligent keyword research, content and bidding, and our experts know how to optimise each of these essential processes.
Paid search ads in the first position gets an average click-through-rate of 7%
70% of mobile searchers call a business directly from Google Search
PPC has a 54% success rate while local TV ads only have a 1% success rate
Google Display Network serves 180 billion views a month
5% of people can’t tell the difference between Organic and Paid results
SEARCH ADS ARE THE PLACE TO
BE SEENGet ahead of your competitors and in front of customers by being at the top of Google search engine. Even if you are starting out, a strategic Google Ads campaign ensures your business is found at the right time, when people are ready to buy. We have the expertise and technology to maximise.
Extend your reach across the entire Google network. Your ads will be displayed everywhere. This could be when someone is viewing YouTube, a website that utilises Google Display Network, Google search results, Gmail, and more.
Show off your products with an image-rich ad popping up on search results pages. Our Google Shopping Services gets users looking at what you’ve got to offer before they’ve even clicked on your site. This means less dead-end clicks and more profit-soaring conversions.
Deliver your display advertisements across a vast selection of websites. These websites can be chosen based on relevance and demographics to display your message to the right people. Additionally, Google Remarketing targets users who have visited the site
The number of customers with Bing as their search engine of choice is more than you’d think, and adoption is steadily increasing. Bing accounts for 15% of total Australian searches, which can make a decent dent in your leads target.
A third of Bing users have an income of $100k and are mostly an older and highly educated audience. This is huge for businesses whose target audience fits this demographic; your most profitable leads could come from Bing!
Bing Ads allow users to control which gender and age demographics see your search ads, which can make a huge difference to the quality of your leads. Demographic targeting can be controlled at either the campaign or ad group level within Bing Ads.
Advertising on the Microsoft Search Network generally garners a lower cost per click (CPC), so you can allocate a smaller percentage of your digital spend on Bing. Potentially seeing a lower overall spend and a higher ROI on paid search.
Your journey to paid search advertising success starts with WME. Our highly profoundly skilled PPC team is here to put your brand at the top of the search engine results pages (SERPs). What’s more, they love consulting with new clients and discussing how they would like to convey their brand in the most captivating of ways.
Simply get in contact with our team to start this awesome journey. Call us on 1300 161 424 or send us an inquiry message via our contact page. We will get in contact with you shortly to discuss your future PPC campaign and how it can achieve immediate, highly lucrative results.
Webcentral was tasked with finding a way to improve online sales in a competitive market which had been boosted by the pandemic over a 12-month period. We added 20 new keywords, created a Google Shopping campaign with associated product feed, and worked to boost their social presence to generate traffic through a wider audience.
Webcentral was tasked with finding a way to improve online sales in a competitive market which had been boosted by the pandemic over a 12-month period. We added 20 new keywords, created a Google Shopping campaign with associated product feed, and worked to boost their social presence to generate traffic through a wider audience.
Webcentral was tasked with finding a way to improve online sales in a competitive market which had been boosted by the pandemic over a 12-month period. We added 20 new keywords, created a Google Shopping campaign with associated product feed, and worked to boost their social presence to generate traffic through a wider audience.
Google Ads is an online advertising platform developed by Google that enables businesses to display ads on Google’s search engine results pages (SERPs) and across its extensive partner networks, such as YouTube and the Google Display Network. Through Google Ads, advertisers can target specific keywords to reach their desired audience. The platform uses a pay-per-click (PPC) model, meaning businesses only pay when someone clicks on their ad.
Google Ads is a powerful tool for driving traffic, increasing brand awareness, and generating leads, making it an essential component of any paid search advertising strategy.
Google Ads operates on a pay-per-click (PPC) system, where advertisers bid on specific keywords related to their business. When users search for these keywords, Google’s algorithm determines which ads to display based on relevance, ad quality, and bid amount.
Ads can appear at the top or bottom of search engine results pages (SERPs) or across Google’s partner platforms. Advertisers set budgets, define audience demographics, and monitor performance through analytics tools, ensuring their paid search ads reach customers at the right time.
Working with a Google Premier Partner ensures your campaigns are managed by certified experts who have met Google’s highest performance standards. These partners have direct access to Google’s resources, advanced tools, and training, which can enhance your paid search advertising campaigns. A Google Premier Partner understands how to optimise campaigns for better ROI, ensuring your ads are targeted effectively and efficiently.
Whether you’re new to Google Ads or seeking to improve results, partnering with a Premier agency provides confidence that your campaigns are in expert hands.
Tracking ROI from Google Ads involves analysing key metrics such as conversions, click-through rates (CTR), and cost-per-click (CPC). Google Ads provides detailed reports that allow you to monitor campaign performance and assess how much revenue is generated for every dollar spent. Setting up conversion tracking is crucial; this feature tracks user actions like purchases, sign-ups, or contact form submissions.
Tools like Google Analytics can also be integrated with Google Ads to provide deeper insights into audience behaviour, helping you refine campaigns for maximum profitability.
Google Ads does not directly influence organic search rankings, as SEO and paid search operate on separate algorithms. However, a strong Google Ads campaign can complement SEO efforts by increasing your brand’s visibility on search engine results pages (SERPs). Paid search ads can drive immediate traffic to your website, while organic SEO strategies build long-term visibility.
Together, these approaches can create a robust digital marketing strategy, ensuring your business captures audience attention through multiple channels.
Google Ads is suitable for businesses of all sizes and industries, from local service providers to global eCommerce brands. Companies looking to increase website traffic, generate leads, or boost online sales can benefit from paid search advertising. Google Ads is especially effective for businesses targeting competitive markets or those seeking immediate visibility.
With the ability to control budgets, refine targeting, and measure results, Google Ads is a versatile tool for businesses seeking measurable growth and ROI.
Google Ads typically appear at the top or bottom of search engine results pages (SERPs). Ads in the top positions are marked with a small “Ad” label and are displayed above organic search results, providing maximum visibility to users.
In addition to search results, Google Ads can appear on other platforms like YouTube, Google Maps, Gmail, and websites within the Google Display Network. This versatility ensures your paid search ads reach potential customers across multiple channels.
PPC, or pay-per-click, is a digital advertising model where advertisers pay a fee each time someone clicks on their ad. It’s a way to buy website visits rather than organically earning them. Platforms like Google Ads use the PPC model, allowing businesses to bid on keywords relevant to their audience.
PPC campaigns are highly targeted, enabling advertisers to reach users based on search intent, demographics, or browsing behaviour. This approach ensures cost-effective ad spending, making PPC an essential component of modern paid search advertising strategies.
