Google Ads Melbourne

Google Ads in Melbourne, built to turn clicks into customers.

We are a Melbourne Google Ads agency and PPC management team that turns ad spend into leads, sales and real return. Be at the top of Google today, with campaigns engineered to grow profit, not just clicks. Managing Aussie ad accounts since 2008.

Google Partner
Certified team
You own it
Your ad account
No lock-in
Earn your business
google.com.au
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Leads this month
+52% ↑ 2.5%

The businesses that trust us with their ad budgets, from
suburban traders to national brands.

The track record

Putting ad budgets to work since 2008.

In business since
2026
Australian businesses served
4975 +
Websites built
1475 +
In ad spend managed
85 M+

Most ad budgets leak money on the wrong clicks. We make every dollar work, so you pay for customers, not just visits.

How it works

Google Ads works from day one.

SEO is a long game. Google Ads puts you at the very top of the page today, so the leads start now while your organic rankings build underneath.

Google Ads
SEO, organic
Day 1 Month 6 Month 12

Ads deliver leads immediately; SEO compounds over time. The smartest play is to run both, so you capture demand today and own the rankings tomorrow. See our SEO services.

What we run

Every Google Ads channel, working for you.

From high-intent search to product listings and re-engagement, we build the mix that brings your Melbourne business the most profitable leads.

Search Ads

Capture customers the moment they search for what you sell. The highest-intent traffic on the web.

Google Shopping

Put your products, prices and images right at the top of Google for ready-to-buy shoppers.

Performance Max

Google’s AI-driven campaigns reaching customers across Search, Maps, YouTube and Display at once.

Display Ads

Stay top of mind with eye-catching banner ads across millions of websites and apps.

Remarketing

Win back the visitors who left without buying, and bring them back ready to convert.

YouTube & Video

Reach Melbourne customers with video before, during and after they search for you.

The auction

How Google decides who gets the top spot.

The top of Google is not simply sold to the highest bidder. It is won by the ad with the best Ad Rank, which is exactly where smart management pays for itself.

Your bid

Max bid

What you are willing to pay per click.

×
Your relevance

Quality Score

How relevant and useful your ads and pages are.

=
The result

Ad Rank

Your position at the top of Google.

A higher Quality Score means a better position for a lower cost per click. We obsess over relevance, so you pay less and rank higher than competitors who simply bid more.

Why WME?

The Google Ads agency Melbourne businesses trust.

Plenty of agencies will spend your budget. We treat it like our own, and report on what actually matters.

Google Partner certified

An accredited Google Partner team, held to Google's own standards. The certification is independent, not self-awarded.

Transparent reporting

Clear monthly reporting on spend, leads, cost per lead and return. No vanity metrics, and no jargon to wade through.

You own your account

The account is set up under your own billing and stays yours. If you ever leave, the account, the data and the history go with you.

No lock-in contracts

We earn the work every month with results, not by tying you into a long contract you cannot leave.

Optimised for ROI

We chase leads, sales and return on ad spend, not vanity clicks that look good in a report.

Full-service under one roof

Ads, SEO and web design working together for compounding results.

Your numbers

What's a top ranking actually worth?

Page two is invisible. Drag the sliders to see what climbing into the top 3 for one keyword could be worth to you each month.

Monthly ad budget $3,000
Average cost per click $3.00
Landing page conversion rate 4.0%
Average sale / lead value $400

Illustrative, based on your inputs and typical Google Ads performance. Real results depend on your market, offer and competition.

Estimated monthly return
Return on ad spend 4.7x
Clicks / mo 1,000
Leads / mo 40
Cost per lead $75
Revenue / mo $14,000
Get a Free Google Ads Plan

Want the real numbers for your business? A free account review shows exactly what is achievable.

The process

From launch to leads, fast.

Google Ads moves quickly, and so do we. Here is how a new account typically takes off.

1
Week 1

Audit & strategy

A deep audit of your account, competitors and market, then a keyword, budget and tracking plan.

2
Week 2

Build & launch

We build the campaigns, write the ads, set up conversion tracking and go live, fast.

3
Weeks 3-6

Optimise

We cut wasted spend, refine bids and keywords, and test ads to drive your cost per lead down.

4
Ongoing

Scale

We double down on what works, expand the winners and keep pushing your return on ad spend up.

Proof

Where the budget went, and what it returned.

A glimpse of the kind of results SEO delivers, and a few words from the businesses behind them.

E-commerce

Nicks Wine Merchants

35x

ROAS more than doubled, while spending less.

Nicks Wine Merchants were already generating strong ecommerce revenue through Google Ads when they partnered with WME, but both sides could see there was more on the table. We restructured their campaigns around Performance Max, introduced promotional campaigns targeting high-intent search terms, tested new asset groups with refined creative, layered in audience signals, and calibrated target ROAS through seasonal budget strategies.

B2B

TIMG

510%

More conversions. Budget barely moved.

TIMG (The Information Management Group) provide document management, and secure data storage solutions to Australian businesses. WME took over their Google Ads account and got to work: tightening keyword targeting to phrase and exact match, building out negative keyword lists to filter non-converting traffic, launching Performance Max campaigns across Google’s full network, developing new responsive search ads speaking directly to their buyers’ compliance concerns, and refining conversion tracking for cleaner optimisation signals.

E-commerce

Nicks Wine Merchants

35x

ROAS more than doubled, while spending less.

Nicks Wine Merchants were already generating strong ecommerce revenue through Google Ads when they partnered with WME, but both sides could see there was more on the table. We restructured their campaigns around Performance Max, introduced promotional campaigns targeting high-intent search terms, tested new asset groups with refined creative, layered in audience signals, and calibrated target ROAS through seasonal budget strategies.

“The support I receive from WME is absolutely amazing. I’m definitely not the most tech-savvy person walking around, so anytime I have a question they’re always there!”

Chelsea Brice Personal & Fashion Stylist

“We’ve seen very obvious improvements on our conversion rates which increased by 27% and page views that increased from about 1.4 to 2.5, so that’s a fantastic outcome.” 

MIDAS Insurance Brokers

“I believe over the last two years our organic traffic’s increased by 400% and our sales would have easily increased by 200% from where we started. They’re the ones that make you present online”

Wolfchester

Investment

Simple monthly management.

One transparent management fee, tailored to your budget and goals, with no lock-in. These are a guide to where most accounts start.

Starter
From $590 /mo
or 15% of ad spend, whichever is greater
Search campaign management
Conversion tracking setup
Ongoing optimisation
Monthly reporting
No lock-in contract
Try one-month free
Performance
From $1490 /mo
or 15% of ad spend, whichever is greater
Everything in Growth
Performance Max & YouTube
Advanced audience strategy
Conversion rate optimisation
Priority strategy and support
Try one-month free

Management fee only. Your ad spend is paid directly to Google and is separate, so every dollar of your budget goes to reaching customers. We will recommend the right budget for your goals.

Common questions

Google Ads in Melbourne, answered.

How much does Google Ads cost in Melbourne?

There are two parts: our management fee, which starts from around $490 per month, and your ad spend, which is paid directly to Google. We will recommend a budget that fits your goals, and there is no lock-in contract.

You pay us a monthly fee to plan, build, manage and optimise your campaigns. Your advertising budget is separate and goes straight to Google, so you always know exactly where your money is going.

Almost immediately. Unlike SEO, which builds over months, Google Ads can have you at the top of the page and generating leads within days of launch.

A typical campaign includes a full audit, technical fixes, on-page optimisation, content, link building, local SEO and Google Business Profile work, plus clear monthly reporting on rankings, traffic and leads.

Yes. We build and manage everything inside your own Google Ads account, so all the data, history and assets remain yours if you ever move on.

They do different jobs. Google Ads delivers leads immediately, while SEO builds compounding, lower-cost traffic over time. The best results come from running both together.

No. We work on a no lock-in basis and earn your business every month with results. You are free to leave any time, though most clients stay because the rankings keep growing.

Yes. Google Shopping and remarketing are core parts of what we do, alongside Search, Display, Performance Max and YouTube.

Let's turn your ad spend into customers.

Get a free, no-obligation Google Ads account review. We will show you what is working, what is wasting money, and the opportunity you are missing.

No lock-in contracts, white-hat SEO, transparent reporting
WME team brainstorming innovative business ideas
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Chelsea Brice Personal & Fashion Stylist