Most stores leave money in search — category and product pages that never reach page one for the terms buyers type. We fix the technical foundations, win those rankings, and turn organic traffic into orders.
Hundreds of pages, faceted navigation, duplicate products, out-of-stock URLs. eCommerce SEO is a specialist job, and it’s where the real revenue lives.
Rank for the specific product and category terms shoppers type when they’re ready to buy.
Your category pages are the biggest organic sales drivers most stores ignore. We make them rank.
Crawl budget, duplicate variants, thin pages and slow load — the problems big catalogues live or die on.
Transactional searches bring visitors who add to cart, not just browsers killing time.
We optimise pages so more of the visitors we earn turn into paying customers, not bounces.
Once you rank, sales arrive without paying for every click — your cost per sale keeps falling.
SEO widens the top of your funnel with qualified, ready-to-buy traffic — and better pages tighten every stage below. More of the right visitors means more sales from the store you already have.
Win transactional traffic and you win revenue. It comes down to three things — and we work on all three.
01
If your products and categories aren’t ranking on the first page, shoppers never see them. We get them there.
02
We target the exact searches your ideal customers use — the high-intent terms that lead to orders, not idle browsing.
03
Traffic is wasted if it doesn’t buy. We optimise your pages so more of the visitors we send become customers.
Winning eCommerce SEO means targeting the right type of search for each stage of the buyer’s journey — and building the right page for each.
Specific, ready to purchase
We optimise your product pages — titles, descriptions, schema and reviews — to rank and win the click.
Browsing a whole range
We turn your category pages into ranking machines — the biggest, most-missed organic sales driver.
Researching, not buying yet
We create content that captures researchers early and guides them toward your products.
A store has more moving parts than a normal site. Our process covers every one that affects what you sell.
Fast load times, clean crawling, fixed duplicate-product and faceted-navigation issues — the foundations big stores depend on.
Your highest-leverage pages, optimised to rank for high-volume buying terms and drive the most organic sales.
Unique, optimised product pages with the right structure and schema so they rank and earn rich results.
Buying-intent content and quality links that build the authority Google rewards with rankings.
Same principles, different implementation — and we know the quirks of each.
Themes, collections & app-safe SEO
WordPress & WooCommerce specialists
Large, complex catalogues
+ Wix & Squarespace stores
Drag the sliders to estimate the revenue reaching page one could add each month.
Assumes a top-three ranking earns roughly 20% of clicks. A guide, not a guarantee.
FAQ
eCommerce SEO is optimising an online store so it ranks higher for the products and categories you sell. It covers your site’s technical health, your category and product pages, your content, and your authority — all aimed at bringing in qualified shoppers ready to buy.
Online stores have far more pages and unique technical challenges — duplicate products, faceted navigation, out-of-stock URLs, crawl budget. Category and product pages need a different approach to ordinary service pages, and conversion matters as much as ranking. That specialisation is what we bring.
All the major ones — Shopify, WooCommerce, Magento, BigCommerce, Wix and Squarespace. The principles are consistent across platforms; the implementation differs, and we know the quirks of each.
Category pages target high-volume, high-intent searches like “[product] for sale” and can rank for far more than a single product page. They’re the biggest organic sales driver most stores under-invest in, which is exactly where we focus early.
Most stores see meaningful movement within three to six months, with results compounding from there. Larger or more competitive catalogues can take longer, but the gains are durable once they arrive.
We’ve been getting Australian businesses found since 2008, across thousands of projects. You get a transparent, results-driven process, clear reporting on traffic, rankings and revenue, and a team that treats your store’s sales as the metric that matters.
Book a free, no-obligation strategy session. We’ll review your store, find the revenue you’re missing in search, and show you exactly how we’d capture it.
